Whether I'm designing digital products or a client's new website, my first go to site for resources and inspiration is Creative Market. Typography plays a huge role in bringing out the aesthetics of a digital product or brand. I can spend hours pairing fonts for a new style guide. Calligraphy and script fonts have been pretty popular lately, so I wanted to share some of my favorite fonts that you can use on your next project.
If anyone were to ask me what my absolute favorite tool is to run my creative business, hands down Adobe Illustrator. I don't think I could work without. It's a nice medium across all design platforms. I can easily edit and create products that I could also create in Photoshop and Indesign.What makes it better? It's all personal preference but I believe Illustrator is a little more user-friendly. With this tool, you can boost your visual appeal online in a matter of hours!
If you are an aspiring web designer with no design background or a recent graduate with no client experience, don't worry... There is still a way to build your portfolio and make it look "experienced". All it takes is practice (and this is coming from someone who comes from an accounting background). So yes there is hope in building an awesome portfolio with little to no work experience. Here are some tips and techniques to use to create more content for your portfolio.
If you are like me, I can be a stickler with how things look and feel for my users when it comes to designing (even me for that case). I have been through 3 business card designs and still have copies of each because I would change it up before I can finish the last stack. Most of the time it was because I just wasn't 100% sold on the design. I like simple, clean and modern designs that can be used in any setting or networking even.
I get so disappointed when visiting a website or instagram account that has GREAT content but POOR imagery. Bad photography for your business makes consumers run the other way. Let's relate this to tangible products: anytime you see something that looks "cheap", you either: 1) know it won't provide real value or 2) don't expect to pay much for it.
Brand and color are linked in many ways and you will realize that picking your brand's color will be the most important (and challenging) design concept you will have. Think about popular brands you enjoy. What color is the Nike logo? What color is the Starbucks logo? You see how this worked? Your mind was able to connect a color to these strong brands. According to the Institute for Color Research (CCICOLOR), the average person makes a subconscious judgment about a product, person or environment within 90 seconds. About 2/3 of that judgment is based on color!
I've always had a taste and an eye for clean and simple aesthetics when it came to design. I'm even in the process of switching my everyday life into a more simplistic way of living. Minimalism (in the words of my favorite inspirations Joshua & Ryan) "is a tool that can assist you in finding freedom."
Sometimes building a website from scratch for your portfolio can be tough (and time consuming) when you don't have the background knowledge of web design. And sometimes buying a customized website design can be way out of your budget. If you are looking for a less hectic way to get your artwork, creations or ideas launched online, start with Tumblr! Tumblr makes it easy to share inspiration and photos with access to over millions of people in the community. What better way to start showcasing your work?
When I first started jumping into design (more like tripping face first), I was struggling with the perfect aesthetic I wanted to create for my blog, portfolio, etc. Every time I created something I thought I liked, I found myself backtracking and finally erasing. One concept I found extremely important before starting any type of design project, was to make sure my idea was consistent. That includes typography, visuals, colors, content, etc. I'll quickly explain how a mood board can help.