Posts tagged Branding
How to Choose the Right Color for Your Brand

Brand and color are linked in many ways and you will realize that picking your brand's color will be the most important (and challenging) design concept you will have. Think about popular brands you enjoy. What color is the Nike logo? What color is the Starbucks logo? You see how this worked? Your mind was able to connect a color to these strong brands. According to the Institute for Color Research (CCICOLOR), the average person makes a subconscious judgment about a product, person or environment within 90 seconds. About 2/3 of that judgment is based on color! 

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